Evaluating Brain Fitness Programs – Which Should I Choose?

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials.…

Convergence = Computer Science + Entertainment + Brain Science

There are three trends driving convergence of entertainment of computer science and entertainment. The first is the customers’ expectation is that content will follow the customer across multiple devices. The second is creators, the people and companies who produce the content, are becoming a much broader group. And the third is the canvas, as the underlying technology being used for the creation of the entertainment experience, is broadening the interactions consumers can have with content.