The Importance of Knowing–and Listening To–Your Customer
Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.
UFOV Training Reduces Medical Expenditures
At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours…
Want to Live Longer? Keep Driving!
Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account…
More Good News: Brain Training Cuts Crash Risk in Half
The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board…
Traffic…Why It’s Hard to Drive
I’ve been reading a fascinating book called Traffic by Tom Vanderbilt. He writes about many of the challenges that driving presents to the brain. In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not…
Doing Well While Doing Good
Our mission is to bring brain science to the people … partnered with the Massachusetts library system and AAA Southern New England to distribute this life-changing product to drivers who need it.